MDF that works
With a wealth of experience, our team specialises in assisting vendors and partners in maximising their Marketing Development Funds (MDF). We can help you access more MDF opportunities from your vendor partners, ultimately boosting brand awareness, driving greater demand, and qualifying leads for effective nurturing.
Leverage Marketing Development Funds to take your brand awareness and sales to the next level.
One of the biggest challenges to scaling revenue is that your salespeople only have so much time. Even if you hire the most productive reps and invest in tools to boost their efficiency, there’s still only so many selling hours in a day.
To address this, most companies just hire more salespeople.
At Demand Junction, we believe this is a wasted opportunity. Our goal is to help your salespeople have more meaningful conversations – so they can convert more leads into the sales pipeline.
We have your back for the entire MDF process
At Demand Junction, we offer a complete MDF service for our technology clients – be they vendors, distributors, or partners.
We:
- Engage with your IT channel to seek co-op marketing funds
- Design innovative and integrated campaigns
- Manage campaign execution to a high standard
- Provide detailed and timely reporting
- Gain feedback and refine campaigns as needed
- Manage the claims process
For vendors this means getting more partners on board with your MDF, increasing sales and brand awareness, building deeper relationships with your networks, and enjoying seamless management of the MDF claims process.
For distributors this means accessing all available avenues to support your marketing efforts, ensuring campaigns meet partner requirements, and driving more value add in your distribution channels.
For partners this means identifying right-fit opportunities, ensuring compliance with MDFs, developing innovative campaigns, showcasing your expertise, and increasing brand awareness and sales.
Why you should be using MDF
MDF supports marketing initiatives from businesses within their IT channel.
They are a fantastic way to:
- Drive brand awareness
- Increase collaboration between IT partners
- Promote expertise
- Showcase products and services in an engaging way
- Dive leads, sales and revenue
We know that setting up, or applying for participation in, an MDF takes time and effort. Yet without it, you could be missing out on a huge opportunity to design and execute a beautifully integrated marketing campaign that takes your marketing and business to the next level.